How to Market Your TYG Event
Make an announcement, do a skit, sing a song at your religious school.
Even if you think you are making too many announcements, you probably aren’t. There will always be someone who didn’t see hear the last one! People have to actually know an event is occurring for them to participate in it. A funny skit or cute song highlighting what happens at a NFTY event is an attention grabbing way to make people sign up!
Use social networking to publicize your event.
Make a Facebook event with an attention grabbing title, find a cute picture for the event and invite everyone you know! Also, use your own personal Facebook, or your youth group’s Facebook page to make status updates about the event, or send out messages. Tweeting about the event as well will remind teens about the upcoming event and how fun it will be!
Make a phone tree, and call potential members.
One on one contact allows potential members to ask questions and form a relationship with you. This will make them much more likely to attend. Also individual attention makes people feel like you truly care, which will also make them far more likely to come to events.
Utilize your Temple newsletter and website.
Put announcements, advertisements or anything into your Temple newsletter and website. Some teens read the Temple newsletter, or look at the website, but even more parents do. Parents are usually the ones who pay for events, and tend to be extremely influential figures in their children’s lives. So make sure they know about youth group events, or even that the youth group exists!
At the beginning of the year send out a letter to parents about TYG, and include a calendar of all the events.
This is another way to make sure teen’s parents know what is going on with youth group, and have a running calendar for the year.
Give a discount to everyone who brings a friend.
It’s easy; everyone who brings a friend gets $5 or so off an event! This gives an economic incentive for teens to bring a friend to an event.
Make a colorful, fun flyer.
Use bright colors and colorful graphics to spice up your flyer! Also try to use as few words as possible to get the information out. No one likes to read long boring paragraphs!
